WEB CONFERENCING FROM PIXION PUTS POWERPACT'S NATIONAL CREATIVE TEAM ON THE SAME PAGE
Marketing Services Agency Sees 25 Percent Productivity Gain Through Web Conferencing Between 20 Offices and Nationwide Client Base
PLEASANTON, Calif. – April 22, 2003 – PowerPact, a marketing agency with 85 employees in 20 cities and a nationally dispersed blue chip roster, has turned to Pixion's PictureTalk for its Web conferencing needs. PictureTalk, a scalable, cross-platform online meeting environment, allows PowerPact to cost-effectively hold more than 500 internal and client meetings a year, enabling employees and clientele in many different locations to view and share the same information on their computer screens.
"When it comes to Web conferencing, we've been around the block once already and are a lot smarter as a result," said Jim Ritter, PowerPact's director of technology. "Our initial foray into Web conferencing was with another major Web-hosted conferencing provider. Unfortunately, two issues quickly became big problems. First, our monthly usage charges spiraled out of control. And, second, there was limited support for the Macintosh which resulted in myriad technical issues, and frequent system crashes and meeting participant disconnects."
After considerable research to ensure that the agency was getting exactly what it needed in a Web conferencing solution, PowerPact selected Pixion's PictureTalk native Web conferencing cross-platform architecture – a solution that provides complete support for PCs, Macs and Sun environments. Unlike a "pay as you go" online service, PowerPact pays Pixion a flat usage fee and is able to track usage on a real-time basis, and receives automatic notification when they have reached their seat limit with Pixion's Seat Usage Monitor™ functionality. The ability to track costs and/or additional seats with PictureTalk eliminates any financial concerns of excessive fees.
"I believe that PictureTalk, over what we were using before, will improve meeting efficiency by 10 percent, preventing a lot of employee and client frustration," said Ritter. "With PictureTalk we're able to hold agency-wide brainstorms on a moment's notice, instantly present to and collaborate with clients, and share creative work without having to send overnight packages."
According to Charles Orlando, Pixion's director of marketing, "PowerPact is a great example of how a company can save money and time while increasing productivity with PictureTalk. Since PictureTalk has the ability to support an assortment of online communication needs on any operating system, Web conference sessions can be as productive and effective as in-person meetings."
About PictureTalk
PictureTalk is the first scalable online meeting environment that allows businesses to standardize on a Web conferencing platform that is easy to use and administer, can be deployed rapidly at the individual or enterprise level, and provides the highest state of data security available. Unlike most Web conferencing services that are only delivered via the Internet, PictureTalk is available as a high-performance Web-hosted service, PictureTalk Hosted Services, and an installed enterprise software application, PictureTalk Enterprise Conference Server (ECS). This allows users ranging from individuals to small companies to global corporations to select a cost-effective, scalable, Web conferencing solution that best fits their online meeting demands and budget parameters.
Designed to run natively on any client platform, including Windows®, Macintosh® and Solaris™, PictureTalk offers unparalleled ease-of-use and control, allowing meeting presenters to capture information in real-time right from their desktop, and easily share and collaborate over the Internet with an unlimited number of attendees.
About PowerPact
PowerPact (www.powerpact.com) is a multi-disciplined marketing services agency with offices in 20 cities including New York, Los Angeles, Chicago, San Francisco, Detroit, Atlanta and Houston. The firm was formed in late 2000 when 60 senior marketers left Chancellor Marketing Group, a Top 15 Promo 100 agency, effectively lifting that venture out of its media ownership
and into the employee-owned LLC structure it is today. Clients include General Mills, Procter & Gamble, Minute Maid/Hi-C, Diageo, Aventis Pharmaceuticals, ING, Clorox, YUM!, Mattel, FX Networks, VISA, Flagstar Bank, and Lexus. |