Pixion, Inc. and Market-Touch Form Strategic Partnership
Market-Touch is Using Pixion's Award-winning PictureTalk Software to Deliver Online Demonstrations of its Powerful New 'Market-Touch Solution'.
PLEASANTON, CA, May 10, 1999 – Pixion, Inc., the leading supplier of Internet-based visual communication solutions, announced today that it has formed a strategic partnership with Market-Touch Corporation, the leader in Sales Effectiveness Systems. PictureTalk's one-to-one Web technology will enable sales professionals to deliver customized sales presentations generated by Market-Touch directly to prospects through the Internet, in real-time.
"We are very pleased to have formed a partnership with Market-Touch, an innovator in the emerging sales effectiveness market," said Steve Graham, Director of Strategic Alliances for Pixion, Inc. "With PictureTalk software, Market-Touch users can leverage the Web to quickly and easily deliver customized demonstrations to individuals and organizations located anywhere in the world."
"The ability to instantly distribute personalized information via the Internet clearly provides us with an important competitive advantage. After evaluating a variety of products, Market-Touch selected PictureTalk Software for its ease-of-use and real-time capabilities," said Corey Sommers, Chief Technology Officer for Market-Touch Corporation. "The software allows us to provide customers and prospects with the customized information they need, instantly."
Pixion's critically acclaimed PictureTalk software enables sales and marketing organizations to deliver live presentations over intranets and the Internet. With PictureTalk, companies can present software demonstrations, slide shows, text files and spreadsheets to prospects, customers and partners in remote locations. The Client-Server-Client software conveys imagery over networks in real time, continuously adapting the compression rates to suit the performance of individual systems. This application-independent product works with any combination of PCs, Macintoshes and UNIX workstations.
The Market-Touch Solution includes three advanced Web-based services: Market-Touch SC, InContext and Validator. These Web-based solutions enable sales representatives to easily assess the competitive landscape for each deal, deliver one-to-one sales messages, target qualified Web leads, and receive the most up-to-date product and competitive information so they can close more deals.
Market-Touch SC, the flagship Market-Touch offering, is a Sales Effectiveness System that allows sales reps to position products and appeal to each customer's unique situation. Accessed through secure Web connections, Market-Touch SC seamlessly integrates on-the-fly competitive analysis, 24x7 online research, customer case-study management, and one-to-one document creation. Additional modules can also be added to incorporate CFO-level analysis and reporting, and automated responses to RFI/RFP's and other customer inquiries.
InContext and Validator both complement Market-Touch SC. InContext qualifies and routes leads at the point of Web contact. It also simultaneously educates Web users about relevant product information while gaining pertinent information about the prospect. Validator surveys customers to keep product positioning and competitive documents current.
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